HOW DO INTERACTIVE VIDEOS WORK?

There are many different functions that you can incorporate in an interactivity video but the most frequently used options are:

Hotspots: areas that can be clicked within a video. These buttons can redirect a viewer to a different web page or show content directly in the video, such as pricing for products.

360-degree views are the capability to move the video screen inside a frame to look in all directions

Branching: various paths users can choose to modify and tailor the content they are exposed to

Data inputs: fields that allow users to input information such as their name, date of birth, etc.

Quizzes: Combining buttons and branching to provide an assessment, and provide a personal results at the end the video

These tools provide an enjoyable and exciting experience for the viewers. They transform a static video into something engaging, memorable and enjoyable. These tools provide more enjoyable and stimulating experience for viewers. Transforming a static medium something more interactive, unforgettable and enjoyable.

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Amazing BENEFITS OF AN INTERACTIVE VIDEO

As the internet's connectivity and data speed increases, Interactive Videos will definitely become more popular in marketing via digital channels. When you watch a linear or traditional video it is possible to click play and then watch the entire video from beginning to the end. Other than the ability to pause, fast-forward or rewind, and then start over viewers can have only a little interaction on the screen.

Interactive Videos Are Popular!

As speed and internet connectivity grow, so do the speeds and access to internet. Brands are expected to create Interactive Videos more and more. The growing popularity of Interactive Videos is evident in the behavior of consumers and brands. Interactive Video now accounts for 36% of all videos produced, and the public has been responding with higher engagement rates 44% of people will stay longer in a video.

Interactive Videos Can Be Tracked!

Marketers have frequently found it difficult to convince people to use video because views were the only measure available. (Retention rate isn't included.) Today, Interactive Videos have powerful metrics tracking. It is now possible to monitor clicks in the video, analyze the various paths taken when branches, collect data through forms for video and many more.

Interactive Videos Are More Engaging!

When you are watching a linear video it's easy to become lost. How many of us are using several devices simultaneously at the same time? (Apparently 87 percent users are) Interactive VideoLinks to an external site. turns passive learning into active learning. The creation of an "game similar to" experience grabs the viewer's interest, which leads to an 591 percent more activity from users. Are you able to ignore that opportunity?

Interactive Videos Convert!

Interactive Videos converts viewers into buyers faster than other kind of video. If you look at Google Display Ads convert at lower than 1 percent. They are blown right out of the water with Interactive Videos as they convert at about 11 percent.

Interactive Videos are more memorable!

Even if viewers don't engage with the video, they're three times more likely recall your company's name. The possibility that viewers is able to interact with your content is a great way to increase your content's capacity to stand out.

Interactive Videos Enthrall The Viewer!

In addition to the facts and figures above, an interactive video is just more fun than a linear video. It's a fantastic option to add a little bit of joy to your experience of your users as they go through an interactive narrative and discover more about your brand while having enjoyable.

Since the possibilities of Interactive Video are endless Let's look at some of the best methods to maximize the value of the potential of your Interactive Video.

Interactive Videos Utilize Interaction judiciously!

Great Interactive Videos don't happen by chance. They are designed with the intention to maximize the opportunities. Like any other good product or site User Experience is crucial to improving that experience. This is not only to have clickable hyperlinks.